Social Media Strategies for Schools

09:00 - 16:00, 7 December 2017 London

Fee: £280 + VAT

Showing your school and college at its best online is becoming increasingly important, and sets the tone for the relationships within your community.

Relevant to all types of schools and colleges in England and Wales, this new, one-day course is aimed at school and college leaders, business managers and ICT managers who already have some involvement with or responsibility for their organisation’s social media posts.  Maximum benefit will be gained by those who already have a good level of knowledge of social media and IT usage.

Led by one of the most followed educators on Twitter in the UK, Ross Morrison McGill (aka @TeacherToolkit) will provide delegates with practical, time-saving advice and examples, and will suggest strategies which can be implemented immediately.

Delegates will:

  • improve and develop strategies incorporating social media platforms, including Twitter, Facebook, LinkedIn and Instagram

  • widen and deepen their understanding of social media, particularly free online scheduling platforms, and how this can be applied across a range of activities including recruitment, governance and sharing positive stories

  • increase understanding of security and safeguarding concerns relating to use of social media

Delegates must bring their own laptops and, ideally, details of their organisation’s social media accounts to gain maximum benefit from the course. Full equipment requirements and ‘to-do’ list will be provided to delegates prior to the course date.

Ross Morrison McGill 

Ross McGill is @TeacherToolkit, the ‘most followed educator on Twitter in the UK’ and founder of one of the most popular education websites in the UK.

He is an award-winning blogger, author and teacher with over 20 years teaching and school leadership experience in some of the most challenging schools in London. In December 2015, he was nominated for The Sunday Times 500 Most Influential People in Britain 2015, and remains the only classroom teacher to have featured to this day. 


Registration and refreshments


Welcome and introduction


Session 1: Safeguarding

  • protecting reputation(s)

  • safeguarding, security and password control

  • case studies


Refreshment break


Session 2: Strategy

  • social media self-assessment / health check

  • developing a social media strategy / calendar

  • audit your priorities




Session 3: Practical tips

  • Twitter and Facebook

  • social media analytics - what does it all mean?

  • practical activities 


Session 4: Communicating better

  • reduce workload: scheduling on multiple platforms eg Buffer, Tweetdeck

  • save money! Promote your school’s recruitment needs / retention stories

  • Instagram, Pinterest, LinkedIn and blogging tips 


Plenary and evaluation