27 March 2018
The Home Office has launched a new advertising campaign aimed at reducing knife crime. The campaign challenges the perception that carrying a knife is normal and makes young people safer.
By using real-life stories of young people who made the decision not to carry knives, the #knifefree campaign aims to highlight the consequences of carrying a knife and to inspire young people to pursue positive alternatives. The adverts point young people to a dedicated website (www.knifefree.co.uk) which provides advice, signposts support services and highlights activities to empower young people to change their behaviour.
A campaign factsheet provides more information, and the campaign can also be accessed and shared via the following channels:
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