Launch of the #Knifefree Campaign

27 March 2018

The Home Office has launched a new advertising campaign aimed at reducing knife crime. The campaign challenges the perception that carrying a knife is normal and makes young people safer. 

By using real-life stories of young people who made the decision not to carry knives, the #knifefree campaign aims to highlight the consequences of carrying a knife and to inspire young people to pursue positive alternatives. The adverts point young people to a dedicated website ( which provides advice, signposts support services and highlights activities to empower young people to change their behaviour.

A campaign factsheet provides more information, and the campaign can also be accessed and shared via the following channels: 

Twitter: @ukhomeoffice

Instagram: ukhomeoffice

Facebook: ukhomeofficegov